Fruition was founded in 2003, when a group of like-minded consultants, including current Managing Director Jack Hughes, took over the consultancy function of Agriculture New Zealand as it was restructured. In the more than twenty years since, Fruition Horticulture HB Ltd has evolved through a range of services, but our independence and our focus on sound technical advice have remained central.
There’s no way we can do all this ourselves. Our modus operandi is to work with good people who have complementary expertise. HortPlus has been with us since day one, developing the Fruition Portal and the Terraprobe® and Trappa® software behind our soil moisture and pest monitoring services. We have worked with Sentek soil moisture probes for nearly 10 years, and took over the North Island East Coast dealership in 2021. In 2019, we formed an exclusive New Zealand partnership with Green Atlas, whose Cartographer scanner underpins our precision horticulture services.
Over the years, we have worked alongside NZAPI, HortNZ, and MPI, from running spray and water rate trials in NZAPI’s Smart and Sustainable project to joining early MPI delegations to India. We are also MPI-accredited to provide CMSM audits and sign-off.
Through all of it, our advice has stayed independent, with no link to input sales or spray programmes. We use the best technology available, but ground it in agronomic knowledge and field experience, so data becomes decisions growers can act on. We build long-term relationships with growers rather than one-off engagements, so our advice draws on knowing their orchards season after season.
